Google collects more information on users than ever before, and it’s making you more interesting to them. Google is collecting information about everyone on the Internet, from their names to their likes and dislikes. They’re making this information available to advertisers, and they’re getting less and less expensive. Google’s privacy policy is simple. They want to know what you’re doing on their site so they can show you tailored ads. They’re also using this information to make their product even better: by understanding what you like so they can show you more of it. Google gathers information on how you interact with its products, web applications, and services. This includes your browser habits, Gmail and YouTube activities, location history, Google searches, online transactions, and other information. Ultimately, everything connected to Google is likely to collect information on your activities and interests. According to Forbes news and data analyzed by VPNs, google is collecting far more user data as compared to its competitors like Facebook, Amazon, etc.

What does Google do with our data?

Google collects information about you when you use its services. They use this information for the following purposes:

  • We all know that Google collects data on users, and uses that information for commercial purposes. Google uses this data for the targeted advertisement to show us relevant ads. It builds a profile of you as an individual, then uses that profile to inform future decisions about what to show you and how to show it to you.
  • Google uses location information to show you relevant ads. For example, if you go to your favorite cafe, you may be shown a different ad in one of their cafes as compared to a different cafe in your city.
  • Google uses your location when you use its services so it knows how to route you in a better way. It also knows where you are when you’re using its services, and it can recommend places to you that you might not like.
  • Google uses our data to improve the useability of its services. Google uses its data to track traffic patterns and other information about us. For example, Google uses our location data to help us know the condition of traffic on road.
  • You can take the example of Google Trends. It is a tool that shows you the popularity of a search term at a certain time and location. Google trends gather this data by using the user’s history of searches and clicks.

Does Google breach our data to others?

There is no way to answer this question. Google has a policy that they only collect information that they believe to be relevant to their business. Google is collecting and using user data to show more targeted and relevant ads to you, and sell your information to other companies. But according to Google’s policy, they are not allowed to share your data. Google only shares your data in the following cases:

  • If local governments request your information to investigate crimes.
  • They share your information with other companies only if you permit them to do so.
  • Google uses our data to help third parties and advertisers for showing their product Ads to a targeted audience.
  • Also, Google uses our data to show us personalized search results based on our history.